Web & UI design. Brand identity design
A rebrand design for FDI's website and their visual identity, but keeping FDI's iconic red tulip front and center.
FDI's got better typography, a refined color palette, beautiful imagery, and a nice pattern! Ballin' on a budget!
FDI wanted to take their business to the next level by taking all their course material, including slideshows and video, and making it available online for their students to access through a secure and personalized dashboard.
A visual style guide is necessary to keep the brand experience consistent across all digital properties. Plus, it makes it easier to implement new features and scale as the business grows.
Exploring the brand’s visual identity was key. It helped to establish a visual direction before heading into the digital experience. Yay for a consistent brand experience!
The image above is their old look and feel. Hooray for change!