The goal was to design a brand experience that focused on the product and all the recipes that can be made from a simple can of Oregon Fruit. The fruit is the hero!
The strategy behind the design was created with a mobile first approach. The featured seasonal content and all recipes are easily accessible.
This experience allows consumers to submit recipes, share content on social media, search for locations that sell their product, and link out to Amazon to buy.
Consumer submitted seasonal recipes can be featured on the website and shared on various social channels like Pinterest, Facebook, Instagram and Twitter.
Each product page has a detailed profile that highlights the nutritional value and the origin, region, climate, and harvest of that specific fruit.