The Challenge

Corporate responsibility reports are data-heavy and often dry. Nike needed its report to do more: reach a wider audience across desktop, tablet, and mobile; clarify the breadth of its value chain—sourcing, manufacturing, design, environmental impact—for non-experts; and balance rigorous, defensible data with an inviting, engaging experience that encourages exploration rather than a quick skim.

Mobile Optimized

The mobile version consisted of a sustainable innovation gallery, data visualizations of their impact areas, and the full CSR report.

Data Driven

Knowing the environmental impact of your business is half the battle. Making your business sustainable is the other half.

Challenges are Good

The biggest challenge overall was creating a dynamic design system to organize all content within their impact areas and product lifecycle.

Solutions are Better

An intuitive user interface, along with an icon system and a color code helped to make this heavy experience a delightful one.