- Design & Art Direction -
Visual Identity • Art Direction • UI Design

FDI Website & Online Educational LMS

Web & UI design. Brand identity design

Visual Identity • Art Direction • UI Design

Visual Identity • Art Direction • UI Design

A rebrand design for FDI's website and their visual identity, but keeping FDI's iconic red tulip front and center.

FDI_Large2.jpg
A Floral Makeover

A Floral Makeover

FDI's got better typography, a refined color palette, beautiful imagery, and a nice pattern! Ballin' on a budget!

FDI_Large5.jpg
Online Learning Management System

Online Learning Management System

FDI wanted to take their business to the next level by taking all their course material, including slideshows and video, and making it available online for their students to access through a secure and personalized dashboard.

FDI_Large4c.jpg
FDI_Large4b.jpg
FDI_Large4d.jpg
UI Elements • Design Systems

UI Elements • Design Systems

A visual style guide is necessary to keep the brand experience consistent across all digital properties. Plus, it makes it easier to implement new features and scale as the business grows.

FDI_Large9.jpg
Design Boards • Brand Exploration

Design Boards • Brand Exploration

Exploring the brand’s visual identity was key. It helped to establish a visual direction before heading into the digital experience. Yay for a consistent brand experience!

FDI_Large.jpg
Time for change

Time for change

The image above is their old look and feel. Hooray for change!