Web & UI design. Brand identity design
The Floral Design Institute's digital presence required a cohesive system that could serve two distinct functions: marketing the brand and delivering a full online learning experience. The work spans visual identity, web design, and UI design and light UX design of a custom LMS — all unified under a single, refined design language.
The identity draws from the precision and elegance of the craft itself — clean composition, considered typography, and a color palette that feels both modern and timeless. The LMS design prioritizes ease of navigation, with a curriculum structure that supports progressive learning without overwhelming first-time visitors.
FDI wanted to take their business to the next level by taking all their course material, including slideshows and video, and making it available online for their students to access through a secure and personalized dashboard.
A visual style guide is necessary to keep the brand experience consistent across all digital properties. Plus, it makes it easier to implement new features and scale as the business grows.
Exploring the brand’s visual identity was key. It helped to establish a visual direction before heading into the digital experience. Yay for a consistent brand experience!
The image above is their old look and feel. Hooray for change!